When consumers try SeaPak frozen seafood, they love it. Unfortunately, the brand just wasn't on most shoppers' radar. We decided it was time to give SeaPak a personality and purpose. The personality: the unlikely combination of mindfulness and escapism. The purpose: to help busy adults chillax. Yeah, I said it: chillax.

[Worked with SeaPak as Creative Director at Scout.]

SeaPak – Adulting

SeaPak – Date Night

SeaPak – 7 Minutes

SeaPak — From Om to Yum

SeaPak – SaladTrick

SeaPak – National Seafood Month