I've dipped my toes into the healthcare world on many occasions. One of my favorite campaigns is for Abbott Diagnostics. Abbot makes assays—blood tests that can look for diseases, disease markers, and other stuff in patients' blood. Healthcare advertising has a reputation for being boring. These were bold—and won a bunch of awards. Not that that matters a bit to me. But seriously it was a big bunch.
[Worked with Abbott Diagnostics as Senior Copywriter at Adair-Greene.]