Like every other industry in the universe, the banking industry is wondering how to get millennials‘ attention. In my mind, the key was threefold: 1. Speak their language; traditional banking jargon is a turn-off. 2. Understand what's important to them (hint: it's not becoming filthy rich). 3. Show that you're not just another greedy big bank. From these simple criteria, Quarterlife was born; a suite of banking service from Delta Community Credit Union created just for people 18-35.
[Worked with Quarterlife Creative Director at Scout.]