Antron is a high-tech carpet fiber used to make high-end commercial carpets. Yep, we're talking B2B marketing. For some creatives, B2B is a dirty word. I'm not even sure it's actually a word, but I believe B2B advertising can be just as compelling as consumer work. For Antron, my goal was to share the personality of what was once considered merely an "ingredient brand."
[Worked with Antron as Creative Director at Scout.]