Thor's hammer?! Captain America's shield?! Wolverine's claws?! These toys sell themselves, right? Well, kinda. So our big opportunity was to encourage older kids, who considered themselves "too old for toys," to get in on these awesome artifacts too. We did it by creating blockbuster spots featuring older, action hero kids.

[Worked with Marvel as Creative Director at DDB.]

Thor — "If He Be Worthy"

Hulk Hands

Hulk Smash

Spider-Man — "Spider-Dad"

Iron Man

Captain America