https://www.sweetsweettravissharp.com/farmrichfirst daily 0.75 2017-08-11 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502316415933-DOEMOYUIF5THFUPMWWJ0/FarmrichThumbnail.jpg Farm Rich https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502399621677-1BW67235G5G27TKYOXR0/Screen+Shot+2017-08-10+at+5.13.10+PM.png Farm Rich - Farm Rich – Game Time Dad https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502317811946-6Q2LB7XB2K8ZDDQFNK22/image-asset.jpeg Farm Rich - Farm Rich – Holiday https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502318160745-YJXG5VGOZTEP3U8WO2JH/image-asset.jpeg Farm Rich - Farm Rich – Soccer https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502424232589-LYNSOH50L4EZWE08LF0I/FarmRichWebsite.jpg Farm Rich https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502424254512-M0JEJFVKKZQM7V2Q8IPH/Loading-Screen-1136x640.jpg Farm Rich https://www.sweetsweettravissharp.com/stainmasterfirst daily 0.75 2017-08-11 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502316442876-0S3T6G43L34T3EIKSANQ/STainmasterThumbnail.jpg STAINMASTER https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502409007978-LNM6SA5O54VKEVUNNF20/image-asset.jpeg STAINMASTER - STAINMASTER Livewell https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502408684710-8DWDTWFJXY736C1KR25C/image-asset.jpeg STAINMASTER - STAINMASTER — PetProtect https://www.sweetsweettravissharp.com/dccu daily 0.75 2017-08-11 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502316468779-GACJI7EYTSZIQQSKA5JC/DCCUThumbnail.jpg Delta Community Credit Union https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502408789801-7CT0C7C3TQXVXV2V647I/image-asset.jpeg Delta Community Credit Union - DCCU – "Home" https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502409087397-Y7KBIA0UJ37JAP9E11T0/image-asset.jpeg Delta Community Credit Union - DCCU – "The Next 75 Years" https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502412596832-PSLU3BOX9RM5K8AKPJRV/image-asset.jpeg Delta Community Credit Union - Delta Community Credit Union — "The Journey" https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502409129027-24NRBPU60DDPY3SWEIAX/image-asset.jpeg Delta Community Credit Union - DCCU — "500 Bucks" https://www.sweetsweettravissharp.com/marvelfirst daily 0.75 2017-08-11 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502316509951-DFS2V84LT7CLXDL8KFVY/MarvelThumbnail.jpg Marvel https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502459757531-JVCXDAQ51HJP47WJJN6S/image-asset.jpeg Marvel - Thor — "If He Be Worthy" https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502412714601-O3QXCDP68OV1LJ82QVDU/image-asset.jpeg Marvel - Hulk Hands https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502412842251-QBQCW20XJDVF8CQ2JQO5/image-asset.jpeg Marvel - Hulk Smash https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502459812962-131HTZQV1NEGIJ319SO6/image-asset.jpeg Marvel - Spider-Man — "Spider-Dad" https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502412865753-3IDF2QT3KCMMBHRBYB3N/image-asset.jpeg Marvel - Iron Man https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502412889694-NDJK06PGUIL1D922LMES/image-asset.jpeg Marvel - Captain America https://www.sweetsweettravissharp.com/beybladefirst daily 0.75 2017-08-11 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502316536422-JA31HRD0TWMD0C0K76EU/BeybladeThumbnail.jpg Beyblade https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502412955013-7KDSMYI20Q0J1XSOA3FM/image-asset.jpeg Beyblade - Beyblade — "The Journey Begins" https://www.sweetsweettravissharp.com/kadunksfirst daily 0.75 2017-08-11 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502316559806-JP00JWA4PL46KQ6HFRVY/KadunksThumbnail.jpg Kadunks https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502459879189-NK2AP6EEJYZF0CIC2GWK/image-asset.jpeg Kadunks - Kadunks — "Dip It, Do It, Goo It" https://www.sweetsweettravissharp.com/seapakfirst daily 0.75 2017-08-11 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502387213002-KWH4HE0K4VT6685HDDHL/SeaPakThumbnails.jpg SeaPak https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502414647302-RCAJHV6MQ1RLFAJ9TI5H/image-asset.jpeg SeaPak - SeaPak – Adulting https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502414668685-38M8VK1OG40BPTIGH3QH/image-asset.jpeg SeaPak - SeaPak – Date Night https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502414706840-GNVB4TUP1X0KG701RI6H/image-asset.jpeg SeaPak - SeaPak – 7 Minutes https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502414749733-5QM1QYLM6MGKGCLHHX61/image-asset.jpeg SeaPak - SeaPak — From Om to Yum https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502414784377-8L3G6JXM249Q4JRGPG7W/image-asset.jpeg SeaPak - SeaPak – SaladTrick https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502414822109-J82EFACUN4YD6PNK4WRX/image-asset.jpeg SeaPak - SeaPak – National Seafood Month https://www.sweetsweettravissharp.com/bazookacandybrandsfirst daily 0.75 2017-08-11 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502392983878-YLVOQ14NI5GG5TLJOYF3/BazookaThumbnail.jpg Bazooka Candy Brands https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502414934893-NDVI9MIFU85NUQ5FFW5W/image-asset.jpeg Bazooka Candy Brands - Push-Pop — "Don't Stop" https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502415032217-MNS37CCO6W0WSZWC0Y67/image-asset.jpeg Bazooka Candy Brands - Push Pop — Give Life a Push https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502459999845-014GVY2JDZN5IDS36A9E/image-asset.jpeg Bazooka Candy Brands - Ring Pop — "Lickin' the Dream" https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502393069165-Y8D5BWUMR611PV2T96V4/image-asset.jpeg Bazooka Candy Brands - Baby Bottle Pop—Rattlerz launch We launched Baby Bottle Pop's new brand extension, Rattlerz, with Disney Channel favorites Kicking Daisies. I co-wrote the new jingle with Kicking Daisies' drummer Caitlin Kalafus. We even made a music video of it--I swear I'll post it as soon as I can find it! https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502415205703-8NR1WDWPC1TBANDCI70O/image-asset.jpeg Bazooka Candy Brands - Baby Bottle Pop — Mathias Anderle https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502415229685-KUFJ2YCPLHXQ05M26BEG/image-asset.jpeg Bazooka Candy Brands - Baby Bottle Pop — Clique Girls https://www.sweetsweettravissharp.com/dads-garagefirst daily 0.75 2017-08-10 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502396347717-MDE9YVB26TNXJQYW3IO8/DadsGarageThumbnail.jpg Dad’s Garage https://www.sweetsweettravissharp.com/resume daily 0.75 2017-08-25 https://www.sweetsweettravissharp.com/about daily 0.75 2017-08-29 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502540327586-BYZ12YWQF9M6O91XYXH1/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502540339262-0T64TNP6JWQNA26VXDX6/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502540358698-43CHNR4S6AG4NRMV669C/Porkins.jpg About https://www.sweetsweettravissharp.com/contact daily 0.75 2021-01-07 https://static1.squarespace.com/static/598a60719f7456df89666758/t/598b5bd7f43b55f3c61136fb/1487104996732/Type+Vol.+2+4.jpg Contact https://www.sweetsweettravissharp.com/farmrich daily 0.75 2017-08-25 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502998349655-8MHOG65AM13JZXAVZH45/FarmrichDisplay.jpg FARM RICH Here's a little digital display ad. Ain't it cute? https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502465629675-7ZO3GY4S43PB07YXLFJC/image-asset.jpeg FARM RICH We even created a karaoke app that allowed Farm Rich fans to share their version of the jingle. https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502465548621-K3BCTP5JSRIG34J5Y6JU/farmrich.com FARM RICH FarmRich.com became more than just a product site. We created a hub where parents could snag quick recipes and handy tips, while being reminded that it’s totally cool for family life to be perfectly imperfect. https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502996885829-IDTC4EL3TZ6H42MKKAZJ/ParentsMagazineAd.jpg FARM RICH Our Farm Rich Face jingle was so successful (and so beloved by our clients) it grew to touch every aspect of our campaign. https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502400458966-WZ37V4INID4XKORFWZ9W/Screen+Shot+2017-08-10+at+5.27.05+PM.png FARM RICH - FARM RICH When I started working with Farm Rich, they were number seven in the crowded frozen snacks and appetizers category. By shifting their marketing focus from product attributes to human truths, we helped this brand make emotional connections with moms. Today, Farm Rich has battled to number three, and climbing. [Worked with Farm Rich as Creative Director at SCOUT.] https://www.sweetsweettravissharp.com/home daily 0.75 2020-09-01 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702172708-INFO0BYSZZ6H3WOVTDZC/QuarterlifePreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702154580-IEFUK521BDD0VHBB2X5X/AbbottPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682077149-60TKTCV1NU4QQQ1H17IU/StainmasterPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464382548-A7DDQ1DZAGICG66UD95E/DadsGarageThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702133064-IYQ06XLPSNNBRCIRLJJM/AntronPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464221110-5RYNWNTLRR2JQ0ORQ5C9/DCCUThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464400388-00RK7PIZRLKVNIA5H62Y/BazookaThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682108761-9NE69PDEY8FQ53T3RDI8/SeaPak-preview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464119777-92I5ZS5Q6TT2PVKUD53E/MarvelThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464245029-XMY21N1AMQJLG6W0R37H/KadunksThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502460921719-P34O6YV9WJ25XHGSK96D/TravisHeadshot.jpg HOME - creative director https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502486034235-0LWG8SCO9VXPIXEXOXSS/BeybladeThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682092103-EVFODPC894WOACJBJI8S/FarmRichPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1511900999539-Y32FXOJLJ0NA2I4HD8H2/JinglesPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589558846993-PFCMOSO257GMXB57FLAV/GMNThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464665922-RA4C1Y3QHL4JS7JZZFJ0/TravisHeadshot.jpg HOME https://www.sweetsweettravissharp.com/stainmaster daily 0.75 2017-08-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502473601628-LI4OGGT03O2YBQC3IP19/Screen+Shot+2017-08-10+at+5.27.05+PM.png STAINMASTER - STAINMASTER® STAINMASTER® is a household name, but consumers didn't feel much of an emotional connection to this functional carpet brand. The key to making that connection was empathy: understanding what our consumers felt, and telling emotional stories that show that we get it [Worked with STAINMASTER as Creative Director at SCOUT.] https://www.sweetsweettravissharp.com/seapak daily 0.75 2017-08-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503022654407-REM2AIK1ZCAU2R4V7SQY/Billboard.jpg SEAPAK https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502474489085-ZLA3Q6YALOS83OX2I2YP/Screen+Shot+2017-08-10+at+5.27.05+PM.png SEAPAK - SEAPAK When consumers try SeaPak frozen seafood, they love it. Unfortunately, the brand just wasn't on most shoppers' radar. We decided it was time to give SeaPak a personality and purpose. The personality: the unlikely combination of mindfulness and escapism. The purpose: to help busy adults chillax. Yeah, I said it: chillax. [Worked with SeaPak as Creative Director at SCOUT.] https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503008420586-S3FFCCLTUJ9K2Q7U56QO/image-asset.jpeg SEAPAK https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503022679578-4T8HP1ZR5RRA0GQJBCGU/Mobile-Email.jpg SEAPAK https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503008660933-AXAP35UP299E4K64ZVRH/image-asset.jpeg SEAPAK https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503008391842-YSEPKTAJN6NN4T8UCR60/image-asset.jpeg SEAPAK https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503008684551-TTO46CKMYEB2YAN25JJ2/image-asset.jpeg SEAPAK https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503008703200-W4YEX8VUKXTB3FDI98CZ/image-asset.jpeg SEAPAK https://www.sweetsweettravissharp.com/marvel daily 0.75 2017-08-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502477712185-IX03RED4RKUFABO7FXUN/Screen+Shot+2017-08-10+at+5.27.05+PM.png MARVEL - MARVEL Thor's hammer?! Captain America's shield?! Wolverine's claws?! These toys sell themselves, right? Well, kinda. So our big opportunity was to encourage older kids, who considered themselves "too old for toys," to get in on these awesome artifacts too. We did it by creating blockbuster spots featuring older, action hero kids. [Worked with Marvel as Creative Director at DDB.] https://www.sweetsweettravissharp.com/deltacommunity daily 0.75 2017-08-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503613549187-RXKJLDWFVZO45M6MKQA3/DeltaPosterHouse.jpg Delta Community Credit Union https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503613567266-QWAODF0VJC55JLL49ZZN/DeltaPosterCar.jpg Delta Community Credit Union https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502481076324-IBGOHN4TCP4FFRBEO0N7/Screen+Shot+2017-08-10+at+5.27.05+PM.png Delta Community Credit Union - DELTA COMMUNITY CREDIT UNION Delta Community has a struggle that is common with most credit unions: helping potential customers understand that Delta Community can do all the things banks do, while actually giving a crap about their members. Our campaign was a series of informative and friendly stories that showed all the ways Delta Community can make members' lives better. [Worked with Delta Community Credit Union as Creative Director at SCOUT.] https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503613584239-047BWHYQY810DRPZRHI6/DeltaKiosk.jpg Delta Community Credit Union https://www.sweetsweettravissharp.com/kadunks daily 0.75 2017-08-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502481479689-XU58ZFCVOS6L9UROSGC5/Screen+Shot+2017-08-10+at+5.27.05+PM.png KADUNKS - Kadunks It's not every day you get to launch a new candy brand, particularly one as unprecedented as Kadunks. We knew we had to get kids to not just see the uniqueness, but to feel it too. This visceral, mouth-puckering spot was so successful at encouraging trial, the first week the spots ran Walmart saw a 46% increase in sales. [Worked with Kadunks as Creative Director at SCOUT.] https://www.sweetsweettravissharp.com/beyblade daily 0.75 2017-08-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502492398729-JX5U97RVIXGVPJ5OSC1O/Screen+Shot+2017-08-10+at+5.27.05+PM.png BEYBLADE - Beyblade These battle tops from Japan were almost unknown in the US, so when we were asked to introduce them, we had our work cut-out for us. Our research showed that older boys were unlikely to buy toys perceived as tops. So we created a lifestyle brand that was more sport than game; more "blade" than "top." Beyblades became the "must have" toy of the holiday season. Oh, and I got to write some kickass hiphop tunes for the spots too. [Worked with Beyblade as Creative Director at DDB.] https://www.sweetsweettravissharp.com/bazooka daily 0.75 2017-08-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502483705067-Q7GOUXMGVDCVN5IAHOIF/Screen+Shot+2017-08-10+at+5.27.05+PM.png BAZOOKA - Bazooka Candy Brands They're the specialty candies that kids love and parents hate: Baby Bottle Pop, Juicy Drop Pop, Push-Pop, and Ring Pop. Smiles and sweet, sweet stickiness everywhere. For each brand, we dug to the heart of what they can emotionally unlock for kids. For Baby Bottle Pop, it's permission to act like a baby again. Juicy Drop Pop became the gamification of confections. Push-Pop is problem-solving sweetness on-the-go. And Ring Pop came to represent edible peacocking. [Worked with Bazooka Candy Brands as Creative Director at DDB.] https://www.sweetsweettravissharp.com/dadsgarage daily 0.75 2017-08-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503002033588-ZR3E2I155RPNOSE1Y3V1/image-asset.jpeg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502999340858-CF1W6T2W83UOPK15VBEE/image-asset.jpeg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502999322288-0X2Q2TLVJKX1K0TID7QL/10Ways2.jpg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502999451850-HDXNTN1Z1JZ5CBVL4R8F/image-asset.jpeg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502999644700-U10IO8W5I66RCYG9AO0M/image-asset.jpeg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502504679087-T6BXWNXCB2AKSJUMTCSF/Wicket+poster DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503001977860-YJ8YL2ACGCLR47GFI0MA/image-asset.jpeg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502484046596-SMH4MFRMSMD75E2EV6C1/Screen+Shot+2017-08-10+at+5.27.05+PM.png DAD'S GARAGE - Dad’s Garage Dad's Garage is an Atlanta theatre company with an international reputation for cutting edge comedy. Full disclosure: I've performed there since 2000. Dad's's marketing needs to be just as in-your-face as the live shows. So in each execution, we've presented a visual promise of the live mayhem that is to come. https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502999430829-64LKJ3JCH7KKGW39VYJE/image-asset.jpeg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502999404192-HHCYKKHBHJ97MLH7A02J/image-asset.jpeg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1503002889894-S3LFO2DMAVM9YJEKRP8M/image-asset.jpeg DAD'S GARAGE https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502999302685-EZ8DY960IHH1ZD4II8JR/image-asset.jpeg DAD'S GARAGE https://www.sweetsweettravissharp.com/abbott daily 0.75 2017-09-18 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505698451650-9NKJWR3ACNPPG8Z2F9PJ/AbbottClientPageImage.jpg Abbott - ABBOTT DIAGNOSTICS I've dipped my toes into the healthcare world on many occasions. One of my favorite campaigns is for Abbott Diagnostics. Abbot makes assays—blood tests that can look for diseases, disease markers, and other stuff in patients' blood. Healthcare advertising has a reputation for being boring. These were bold—and won a bunch of awards. Not that that matters a bit to me. But seriously it was a big bunch. [Worked with Abbott Diagnostics as Senior Copywriter at Adair-Greene.] https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505698321688-X56YIFK5D93ZX7F3RMPN/Homocysteineresized.jpg Abbott https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505698300557-07U9U48QZZBUBMNRMNJU/HBsAgResized.jpg Abbott https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505698509240-QMWMUAME1X8DTKRNSHE9/HeartAttackResized.jpg Abbott https://www.sweetsweettravissharp.com/antron daily 0.75 2017-09-18 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505698944159-HPWJQUDNJ249R5BNQ3X9/CarpetCOmpare15.jpg Antron https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505699131371-2VTWCVGLQOVEKZ24AIZS/CarpetCOmparrisonTool2.jpg Antron https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505698840661-ZL6CA1J19KFFGHNTGNRS/CarpetComparisonTool1.jpg Antron https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505697160064-8S4URM2LPOX4VSZ21LS2/AntronCLientPageImage.jpg Antron - Antron Antron is a high-tech carpet fiber used to make high-end commercial carpets. Yep, we're talking B2B marketing. For some creatives, B2B is a dirty word. I'm not even sure it's actually a word, but I believe B2B advertising can be just as compelling as consumer work. For Antron, my goal was to share the personality of what was once considered merely an "ingredient brand." [Worked with Antron as Creative Director at Scout.] https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505698792075-8K3CL1HAKZM2FWFESHUE/AntronDigitalToolTablet.jpg Antron https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505698812792-ZY5FE3XZ533VGCXWF7VZ/AntronDigitalToolSmartphone.jpg Antron https://www.sweetsweettravissharp.com/quarterlife daily 0.75 2017-09-18 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505703124571-KB3GZWGDON9VGN34D679/QuarterlifeAd2.jpg Quarterlife https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505701882064-6LKXA1I0O1KQ3I4LSCBF/QuarterlifeImage.jpg Quarterlife - Quarterlife Like every other industry in the universe, the banking industry is wondering how to get millennials‘ attention. In my mind, the key was threefold: 1. Speak their language; traditional banking jargon is a turn-off. 2. Understand what's important to them (hint: it's not becoming filthy rich). 3. Show that you're not just another greedy big bank. From these simple criteria, Quarterlife was born; a suite of banking service from Delta Community Credit Union created just for people 18-35. [Worked with Quarterlife Creative Director at Scout.] https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505703165727-P5EMQF92Z1MRKZFZU0QU/QuarterlifeAd4.jpg Quarterlife https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505703141196-A60UC51RKK3MVVBX9TMW/QUarterlifeAd1.jpg Quarterlife https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505703093512-3VAND6BS3LXWAJVHHG8J/QuarterlifeAd3.jpg Quarterlife https://www.sweetsweettravissharp.com/jingles daily 0.75 2024-02-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1511901684401-8AWHRA9BBHD3JG87ZVK5/JinglePageImages.jpg Jingles - JINGLES What happens when a songwriter goes into advertising? Or did an advertiser go into songwriting? At this point I'm not sure which came first, but I do know that a memorable song is one of the best ways to get brands stuck in people's heads. And I've been lucky enough to write a bunch of them. https://www.sweetsweettravissharp.com/theatre daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1558539004490-1X12FWQM5QTY3CU1ZN90/ImprovBioHeader.jpg IMPROV https://www.sweetsweettravissharp.com/home-1 daily 0.75 2020-05-15 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502486034235-0LWG8SCO9VXPIXEXOXSS/BeybladeThumbnail.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682092103-EVFODPC894WOACJBJI8S/FarmRichPreview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1511900999539-Y32FXOJLJ0NA2I4HD8H2/JinglesPreview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464400388-00RK7PIZRLKVNIA5H62Y/BazookaThumbnail.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1511901094667-JFTBZEGU8JNNLR1KWNOI/WHitePreview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702154580-IEFUK521BDD0VHBB2X5X/AbbottPreview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464221110-5RYNWNTLRR2JQ0ORQ5C9/DCCUThumbnail.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682108761-9NE69PDEY8FQ53T3RDI8/SeaPak-preview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464382548-A7DDQ1DZAGICG66UD95E/DadsGarageThumbnail.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502460921719-P34O6YV9WJ25XHGSK96D/TravisHeadshot.jpg HOME (Copy) - creative director https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702172708-INFO0BYSZZ6H3WOVTDZC/QuarterlifePreview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682077149-60TKTCV1NU4QQQ1H17IU/StainmasterPreview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464119777-92I5ZS5Q6TT2PVKUD53E/MarvelThumbnail.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464245029-XMY21N1AMQJLG6W0R37H/KadunksThumbnail.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1511901057168-4CZO3ZLKSJ5KPGR86DME/WHitePreview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702133064-IYQ06XLPSNNBRCIRLJJM/AntronPreview.jpg HOME (Copy) https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464665922-RA4C1Y3QHL4JS7JZZFJ0/TravisHeadshot.jpg HOME (Copy) https://www.sweetsweettravissharp.com/georgia-memory-net daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589565422040-XLNHK1IAGJQBG02U8M7Z/GMNWEBSITE.jpg GEORGIA MEMORY NET https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589585113665-Q22RODKSBK4Y4W02FBIJ/GMNPageThumbnail.jpg GEORGIA MEMORY NET - GEORGIA MEMORY NET Every once in awhile you get to work with a client who is actually making the world a better place. Georgia Memory Net is a public-private partnership that helps Georgians with memory loss get fast, accurate diagnoses; then connects them with support in their communities—wherever they live in the state. Our outreach has been so successful, other states are looking to recreate the model. [Worked with Georgia Memory Net as Creative Director at Reckon.] https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589585438011-GWWH49PU6QAACNM15BI6/GMNSocial1.jpg GEORGIA MEMORY NET https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589644116925-3KUZZ036UCN2IMR1QZWS/GMNBooklet-Interior.jpg GEORGIA MEMORY NET https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589643993702-WWSLTJVT70RN7YOJTC2Y/GMNBooklet-COver.jpg GEORGIA MEMORY NET https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589644023706-IFPJOGP3XEKYIKX4WN2S/OpenBookley.jpg GEORGIA MEMORY NET https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589579316488-BPTKV095RNJVIENOV3HM/GoAnnualWebsite.jpg GEORGIA MEMORY NET https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589643583033-9MJHQ7EV1VY4ONBDUP7A/GMNFacebook-Carosel1.jpg GEORGIA MEMORY NET https://www.sweetsweettravissharp.com/whats-new daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502996885829-IDTC4EL3TZ6H42MKKAZJ/ParentsMagazineAd.jpg WHAT'S NEW Our Farm Rich Face jingle was so successful (and so beloved by our clients) it grew to touch every aspect of our campaign. https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502465629675-7ZO3GY4S43PB07YXLFJC/image-asset.jpeg WHAT'S NEW We even created a karaoke app that allowed Farm Rich fans to share their version of the jingle. https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502400458966-WZ37V4INID4XKORFWZ9W/Screen+Shot+2017-08-10+at+5.27.05+PM.png WHAT'S NEW - FARM RICH When I started working with Farm Rich, they were number seven in the crowded frozen snacks and appetizers category. By shifting their marketing focus from product attributes to human truths, we helped this brand make emotional connections with moms. Today, Farm Rich has battled to number three, and climbing. [Worked with Farm Rich as Creative Director at SCOUT.] https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502998349655-8MHOG65AM13JZXAVZH45/FarmrichDisplay.jpg WHAT'S NEW Here's a little digital display ad. Ain't it cute? https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502465548621-K3BCTP5JSRIG34J5Y6JU/farmrich.com WHAT'S NEW FarmRich.com became more than just a product site. We created a hub where parents could snag quick recipes and handy tips, while being reminded that it’s totally cool for family life to be perfectly imperfect. https://www.sweetsweettravissharp.com/theatre-1 daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1558539004490-1X12FWQM5QTY3CU1ZN90/ImprovBioHeader.jpg PLAYWRITING https://www.sweetsweettravissharp.com/theatre-2 daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1558539004490-1X12FWQM5QTY3CU1ZN90/ImprovBioHeader.jpg Theatre (Copy) https://www.sweetsweettravissharp.com/playwriting daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1558539004490-1X12FWQM5QTY3CU1ZN90/ImprovBioHeader.jpg ACTING https://www.sweetsweettravissharp.com/voiceover daily 0.75 2020-05-16 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1558539004490-1X12FWQM5QTY3CU1ZN90/ImprovBioHeader.jpg VOICEOVER https://www.sweetsweettravissharp.com/homepage daily 1.0 2025-02-24 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502486034235-0LWG8SCO9VXPIXEXOXSS/BeybladeThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464400388-00RK7PIZRLKVNIA5H62Y/BazookaThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1610036502871-TZDCTIW8VCEBICU9ESW1/AaronsPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/391ec031-f0a8-4c92-b2ae-d3c7834413a1/HLLE9090+%281%29.jpg HOME - creative director https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682108761-9NE69PDEY8FQ53T3RDI8/SeaPak-preview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682077149-60TKTCV1NU4QQQ1H17IU/StainmasterPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505682092103-EVFODPC894WOACJBJI8S/FarmRichPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464119777-92I5ZS5Q6TT2PVKUD53E/MarvelThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702133064-IYQ06XLPSNNBRCIRLJJM/AntronPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1511900999539-Y32FXOJLJ0NA2I4HD8H2/JinglesPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464245029-XMY21N1AMQJLG6W0R37H/KadunksThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702172708-INFO0BYSZZ6H3WOVTDZC/QuarterlifePreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1589558846993-PFCMOSO257GMXB57FLAV/GMNThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464221110-5RYNWNTLRR2JQ0ORQ5C9/DCCUThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464382548-A7DDQ1DZAGICG66UD95E/DadsGarageThumbnail.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1505702154580-IEFUK521BDD0VHBB2X5X/AbbottPreview.jpg HOME https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1502464665922-RA4C1Y3QHL4JS7JZZFJ0/TravisHeadshot.jpg HOME https://www.sweetsweettravissharp.com/aarons daily 0.75 2022-02-28 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1610039068287-8GBCZBCJVDOTQDCRMBZ7/AaronsImage.jpg AARONS - AARON’S The “challenge” of working with Aaron’s (if you wanna call it that) is that they’re a big national client who needs lots of content—often broadcast—to keep communications flowing with their consumers. My goal has always been to combine promotional pop with fun storytelling for this rent-to-own leader. [Worked with Aaron’s as Creative Director at Reckon.] https://www.sweetsweettravissharp.com/aarons-1 daily 0.75 2025-05-28 https://images.squarespace-cdn.com/content/v1/598a60719f7456df89666758/1610039068287-8GBCZBCJVDOTQDCRMBZ7/AaronsImage.jpg AARONS (Copy) - AARON’S The “challenge” of working with Aaron’s (if you wanna call it that) is that they’re a big national client who needs lots of content—often broadcast—to keep communications flowing with their consumers. My goal has always been to combine promotional pop with fun storytelling for this rent-to-own leader. [Worked with Aaron’s as Creative Director at Reckon.]